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There is no winning design formula to a popular web app or service, just guidelines. When you arrive at each site the function that they perform is clearly defined, they use basic navigation that everyone can understand and you can very quickly perform tasks. They are all memorable because they are easy to use, learn and understand and of course, they are backed up by a powerful tool as well. If we look at some of the biggest names in web apps and services and ask the question, what do they have in common? Have a look at Google Search, Twitter, Delicious ot to a lesser extent Flickr, and ask the questions, how did they become so popular? What distinguishes them from there competitors? The answer is simplicity. Not only do the features have to be simple they have to emphasize the sites purpose and allow users to quickly achieve basic tasks.

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It might be potentially the most powerful and useful app ever created, but will users like it? Will they understand how to use it? And most importantly, will they come back and use it again? These are the three questions developers must ask themselves before they launch any app.Īpps and services are about having simplified features, finding the easiest possible method for users to interact, understand and eventually love the app. Spending months and months building an effective and useful web application or service is only half the battle that any developer must face.

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